This Black Friday: Boycott the Big Box Stores, but Buy Out Black Businesses

Advocacy, Community, News Off 245

Super Ujamaa Market Returns to Chicago’s Muhammad University of Islam

CHICAGO—Black Friday is the biggest shopping day of the year but how much of that money spent actually recycles back into the Black community? According to statistics, many Black consumers want to spend money with Black-owned businesses but just don’t know where to find ones selling the products and services they seek.

The Blackout Black Friday Super Ujamaa Market will provide Black Chicagoans an opportunity to recycle their dollars among Black business this upcoming November 25. Chicago’s Justice Or Else LOC, The Black Mall, BRIJ Embassy and Black Chicago Eats are hosting this event at the Nation of Islam’s headquarters from 10am to 3pm.

The event gives Black consumers an alternative to spending money with large corporations and supports the annual boycotts of those businesses. Additionally, information will be provided about the new Black Card that makes buying Black easier.

“As we boycott the Big Box, let’s ‘buy out’ our own Black businesses,” said Cassiopeia, who organizes these types of events annually. “We will have 50 Black vendors in one location for your convenience in several categories including clothes, jewelry, toys, dolls, electronics, beauty, artists, authors and more.

The goal of Blackout Black Friday is to circulate money and resources in the community and thus help create and support Black businesses and the resulting jobs they create. Black businesses combat low employment rates, crime, and disparities in health care and education.

The day will also include raffle and prizes and a children’s arena. The event is free and open to the public.

While each Black business owner can express their particular reason for being in business, the big picture goal of “buy Black” campaigns is to build a healthy flow of currency and resources wherein the community buys from Black businesses who then reinvest in the community via job creation and donations to community organizations and faith-based institutions.

Advocates say buying Black is not only an act of love, but it’s one of survival. By choosing Black, local and independent businesses for your services, shopping, dining and other needs, you become part of the solution.

“We have discovered so many incredible vendors with amazing products that people both desire and need,” said Cassiopeia.

Blackout Black Friday is sponsored by WE Print 4 Less, DSH Entertainment, Omega Tax & Accounting Services, and State Farm Agent Camile Garrett. To vend, go visit to: For more info, call 773-357-6154.

About the author / 

Toure Muhammad

Author Toure Muhammad is the head bean, publisher and chief strategist of Bean Soup Times. The Morehouse graduate has written front page cover stories for The Final Call and N’digo. He has been featured in the Chicago Reader, Upscale magazine, rolling out newspaper, and N’Digo magapaper. He’s been featured on Tavis Smiley’s radio show on NPR, on Chicago’s WBEZ (Chicago public radio), and many other radio shows.

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