BMOA Calls on Chicagoland Youth to Prevent Violence with Fashion

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My City’s Fly T-shirt Design Competition Kicks Off with $2,500 in Cash and Prizes

CHICAGO— In an effort to  engage Chicagoland teens in an innovative way around the conversation of non-violence, the Black McDonald’s Operators Association (BMOA) of Chicagoland and Northwest Indiana  proudly announces the kick-off of My City’s Fly t-shirt competition.

My City’s Fly is centered around the aim to use urban fashion and art as a means to start a dialogue among young adults on how they can help prevent violence in their community. In true McDonald’s fashion, the BMOA are bringing some “Lovin’” to the conversation by encouraging teens to submit their own fun and creative t-shirt designs for a chance to win a cash prize to put towards their scholastic endeavors and a cache of other great prizes and experiences.

From now, through April 26th, Chicagoland and NW Indiana high school students (ages 13-19) can submit their original t-shirt designs, logos and/or slogans that showcase a message of peace, love and all things Chicago. The student with the best design will be awarded a $2,500 educational cash prize. Additionally, the winning student will also receive an urban apparel mentorship from VILLA Clothing stores and be paired with urban fashion experts to fine tune their design into a wearable item. The final design will be mass-produced on more than 5,000 t-shirts and given away to schools and community organizations across the city and suburbs. Second and third prize winners will receive $1,000 or $500 in educational cash and additional prizes courtesy of McDonald’s and the BMOA.

“My City’s Fly is a new movement for the youth of Chicago and Northwest Indiana”, said Derrick Taylor, McDonald’s owner operator and BMOA President. “We [BMOA] recognize that our young people are grossly affected by the violence that occurs in our community. We also recognize that these same young people are full of boundless potential and creativity that can help bring positive solutions to the problem. Our goal with this new program is to give them a platform to have their voice heard and supported in the same way that they support our restaurants year-round.”

Students who wish to enter must submit original artwork in JPG, Word Doc or PDF format to [email protected] along with their contact information, high school name and a brief essay description of their artwork and inspiration behind its creation. Finalists and winners will be announced by May 29th via the BMOA’s website and social media handles. No purchase is necessary to participate. For full contest rules and additional details on how to enter, visit

My City’s Fly is presented by the Black McDonald’s Operators Association in partnership with VILLA Clothing and media partners TrueStar Magazine and Power 92.3 WPWX-FM.

About the author / 

Toure Muhammad

Author Toure Muhammad is the head bean, publisher and chief strategist of Bean Soup Times. The Morehouse graduate has written front page cover stories for The Final Call and N’digo. He has been featured in the Chicago Reader, Upscale magazine, rolling out newspaper, and N’Digo magapaper. He’s been featured on Tavis Smiley’s radio show on NPR, on Chicago’s WBEZ (Chicago public radio), and many other radio shows.

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