Toure Muhammad, PR Mentor and Social Media Expert
I started Bean Soup Times in March 2001 with one goal in mind: to help you get the message out about your product, service or cause.
Ten years later, our enthusiasm about doing that is just as stronger than ever before.
Last year, we began a campaign to educate business owners on the need of engaging in social media, SEO news releases, blogs, and audio and video content.
I wanted to show people how to do what I do, which is grow an online following that turns friends in followers, followers into customers and customers into advocates.
After a series of in person trainings, I developed a book and program that helps you make sense of all these new online tools.
That ebook, BE MEDIA: 7 Steps to Launching a Successful Online Marketing & PR Campaign has gotten some wonderful reviews and people are using the tips I provided to increase exposure, recognition and most of all…sales!
Click image to read testimonies
That’s what makes this announcement so exciting!
My team is ready, willing and able to help you promote your product, service or cause to get you much needed exposure.
But before I go further, I need you to understand WHY you must use the internet to build your business.
Furthermore, the Wall Street Journal calls Social Media “the new world.”
Bean Soup Times is already there—and we are eager to be your guide to this “real time” 24-hour global communication stream. We want you to understand that this “new world” belongs to those who are wise enough to seize the opportunities presented by the World Wide Web.
You see, yesterday, we had to use the media to get our message out, but today, we must be the media to get our message out.
Don’t sleep! There is a media marketing and PR war being waged by your competition for the hearts and minds of consumers. Black businesses have been trying to compete with large corporations by either paying for expensive ads or begging reporters to give us some ink or air time.
Overall, we lose time and money and the only thing we gain is frustration.
Well, those days are over! Believe that! We can show you how to harness the power of the internet to win.
Remember this. The internet is the great equalizer and the new rules of marketing and PR has completely changed the game in our favor.
Bean Soup Times will make you part of this virtual, viral explosion that has literally changed the marketing and publicity game forever!
The game has completely changed on how businesses can conduct marketing and public relations today.
Here is one of the new rules…
It’s time to breathe new life into those old news releases. Today’s news releases must not only encourage a reporter or blogger to talk about you, but it must reach buyers directly. The “new” News Release improves the visibility of a web site or a web page in search engines by knowing how search engines work and what people search for. That’s what you want.
When used in isolation, email is the new snail mail. Today’s marketing launching pad is social media and it’s for everybody, not just the “young folks.” Stay in the loop by making sure you are subscribed to Facebook, Twitter, RSS Feeds, and Linkedin.
• Universal McCann reports that 50% of U.S. adults use Social Media.
• The Wall Street Journal reports that in 2009 “the number of users on social networking and other
community sites jumped 31% to 301.5 million people.”
Don’t you need a guide who can help you avoid the pitfalls, obstacles and other dangers that this new world presents? It’s time for you to travel to the “new world” of Social Media and Bean Soup Times has your passport waiting for you.
Here’s our Online Marketing and PR Media Management Package
--PHASE ONE: Establish your place in cyberspace
Video Marketing
Bean Soup Times offers the exciting use of video. We can produce your basic video then load it up onto the sites that will drive tons of traffic directly back to your website. On-camera training is available as well.
Examples
Podcasts
Are you ready for your close up? Well you’d better be, because “prime time” is anytime, on the web! We’ll record a compelling interview where you’ll relate the story of your business, book or project and capture the listener’s attention.
Your interview will be available 24/7 on BeanSoupTimes.com, BeanSoupSociety.com, WeLoveBlackBusiness.com, and on dozens of other digital platforms, including itunes.
Example
Did you know there was a Black-owned toothpaste company?
Your Blog
Using blogger strategy, we can help you reap all of the benefits that an authoritative blog has to offer. We can set up or amp your blog—then maintain your blog with fresh content (up to four articles) from your book, speeches or articles. We will also manage blogger relations.
Teleseminars
We can take all the steps required to help you set-up a quality, effective teleseminar. Then we’ll promote your offering to a targeted market that is seeking out the information you have!
E-Article Marketing
We’ll shape your online profile, positioning you as an expert by placing articles under your byline throughout the web-based information catalog. We’ll take your finished articles – or create them, using your blog posts, press releases or other writings.
Blog Tour
Be a featured expert on any or all of the four blogs operated by Bean Soup Times, Inc.
They are:
-Nationofislamhistory.com
Microblogging
How many tweets can a twitter tagger tag if a twitter tagger would tag tweets? Don't know. Don’t worry – we can do it for you! While we’re at it for an additional fee of $200, we can arrange a “tweetup” of interested customers. We have thousands of friends and followers.
--PHASE 2: Public E-Relations
We’ll market your product, service or cause with an online PR Campaign that includes:
Social Networking Strategy
We engage online communities of peers, associates, friends, family members and strangers that can be tracked by interest. They can be targeted for YOUR message using Facebook, Nings, Linked In, Fastpitch, and Tumblr. These sites connect millions of people!
Bean Soup Times already reaches 60,000 + people each month through our Social Media networks and websites.
We also photo market via Facebook, flickr, and tweetpic.
Using and managing this existing and growing Bean Soup Times Social Media audience, we’ll boost up your digital profile and drive traffic directly to you.
Like the first person who starts line dancing we slide to the left and slide to the right through the virtual “new world” gathering up friends, fans and followers tailored to meet each client’s needs.
New Media News Releases
We provide a news release distribution service. You may have heard the buzz words, such as “keywords” and “Search Engine Optimization (SEO).” We’ll help you use these new tools to deliver and maximize exposure of up to 10 Press Releases distribution sites. You can write your own news release and we’ll give you some tips on how to write it if you need us.
We will send your news release to our media outlet database of 300 plus which includes national urban radio shows, local mainstream media outlets as well as Black media outlets, reporters and bloggers. We will also feature your article on BeanSoupTimes.com, BeanSoupSociety.com and WeLoveBlackBusiness.com—our online media outlets that attract 400 to 500 hits daily combined.
E-blasts
We’ve got an email database of 16,000 active email users. We’ll send your info to them as well.
E-blast enhancements / Bookmarks & Aggregators
We'll use these techniques to have your messages picked up, sent out and saved by recipients who use services such as del.icio.us, dig, stumbleupon, friendfeed, Plaxo, Bebo, Ning and more!
The Rate for the BST Online Media Management Package is
$1,500 per month for phase one and two or $1,000 for either phase.
Bean Soup Times – BE MEDIA PR Training
Three private sessions for $500
We will help you to:
1. Set-up an engaging blog.
2. Create your own podcast and launch it online
3. Produce your own video for youtube posting
4. Gather followers, friends and fans on twitter Facebook, Linkedin or other Social Media sites
5. Show you how to set-up and distribute your own e-newletters with templates and address management systems
6. Give you resources, walk you through all of the steps and simplify the process of launching a major Social Media marketing campaign - on your own!
Offering Result Oriented Services…
Check out one of my podcasts that discussed
Salmon Media Outreach on a Bean Soup Budget
OK, so here's my two new programs:
1. Social Media Property Management - $1,000 to $1500 per month
2. BE MEDIA Training - $500 for 3 private sessions
Back in the day, 20th Century, the old way of doing marketing and public relations meant you had to USE the media to reach the masses and the new way of doing marketing and public relations means you have to BE the media to reach the masses. Today, you can create a successful online strategy to reach people directly. We are here to help!
Don’t pass up this essential business strategy.
There are thousands of Social Media outlets and opportunities . . .
Let Bean Soup Times guide you through this Brand new world and help you to stake YOUR claim on your target audience.
Get started today and recieve my ebook, BE MEDIA: Seven Steps to Waging a Successful Online Marketing for FREE.
Questions: toure(at)beansouptimes.com or 773.340.9008